China GEO measurement should distinguish brand mentions, factual accuracy, content citations, brand recommendations and actual enquiries. Combining them into one attractive percentage can hide the problems that need attention.
An AI answer naming your company but giving the wrong address or service may not help the business. An answer that cites your expertise without recommending your brand demonstrates a different type of content performance, which should be recorded separately.
Five questions every report should answer
Does the brand appear for relevant questions?
Check whether questions reflect potential customers’ needs. Brand-name questions differ from unbranded customer-need questions. Report them separately so people who already know the brand are not mistaken for new customers discovering it naturally.
Is the brand information accurate?
Check names, locations, products, services, charging arrangements and important limitations against business-confirmed information. Record each error and its possible source before prioritising corrections.
Are sources cited?
Record the actual source URLs and whether they belong to the official brand website, third-party content or another page. A company mention does not necessarily cite its website; a website citation does not necessarily recommend the company.
Is the brand genuinely recommended?
Distinguish a simple listing, general description and wording that advises a choice. Set consistent interpretation criteria and retain the original answer. Changing standards between months can create an illusion of growth.
Does visibility lead to qualified enquiries?
Assess whether forms, connected calls and in-store enquiries match your services. A button click is not a qualified enquiry, and a quotation is not a sale. Read customer-reported sources alongside website records.
Report example: every percentage needs a denominator
The following is a calculation example, not an actual result for One Marketing or any client. Suppose six unbranded questions are tested three times on each of two platforms: 6 × 2 × 3 = 36 tests. If two produce no substantive answer, 34 answers can be assessed.
If nine answers mention the brand, report both “9/34 assessable answers, approximately 26.5%” and “9/36 total tests, 25%”, together with the two failure reasons. Do not retain only successful or favourable screenshots. Report accuracy, citations and recommendations separately; adding these different events does not produce a valid total performance measure.
Each record should include date, platform and interface, language or region, search mode, original question, answer, source links, assessment and notes. Keep conditions consistent between observation rounds where possible. Flag platform changes before comparing results.
How One Marketing evaluates China GEO progress
One Marketing Solutions primarily monitors Doubao and DeepSeek. We examine brand appearances, factual accuracy, cited information and relevant recommendations, following three layers: brand understanding, content citation and brand recommendation.
Direct coordination in Hong Kong lets businesses confirm product and service facts, supported by mainland content work and observation. Repeated errors become information corrections or content priorities, rather than a reason simply to publish more articles.
Businesses also need to record enquiries and sales. Agree what constitutes a suitable enquiry, who records it and how sources can be identified before the review period begins.
Use the agency comparison checklist alongside the pricing and scope guide to align reporting requirements with the quotation.
Frequently asked questions
Is an AI recommendation rate a business growth rate?
No. It describes observations within a defined answer sample. Prices, supply, competition, service and customer experience also affect business outcomes.
Why can the same question produce different answers?
Answers can change with test conditions, time and system behaviour. Record conditions and repeat observations instead of treating one screenshot as long-term performance.
Can reporting be tailored to my industry?
Share your main products, customers and enquiry methods to discuss One Marketing’s China GEO service and monitoring approach (Chinese). Define useful questions first so the report supports decisions.